nathlabs

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Notes on engineering, design, and what I'm building. Mostly evergreen.

· 2 min

Tokenmaxxing Under Fire: Why AI's Obsession with Maximizing Tokens Is Facing a Backlash

The corporate push to maximize AI token usage—dubbed 'tokenmaxxing'—is backfiring as companies grapple with skyrocketing costs and low-value outputs, prompting a shift toward more measured AI consumption.